{
Monika Bickert

People

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Meta reintroduces facial recognition to combat celebrity bait scams

Meta is reviving its facial recognition technology to combat "celeb bait" scams, enrolling around 50,000 public figures in a trial that will automatically compare their profile photos with images in suspected scam ads. The company plans to roll out this initiative globally in December, while ensuring that any generated face data will be deleted immediately, regardless of the outcome. This move comes amid ongoing scrutiny over privacy practices and a recent $1.4 billion settlement in Texas for illegal biometric data collection.
CNBC
United States Dollar Meta Platforms, Inc. KOR USA GBR Mark Zuckerberg Monika Bickert Show more
Technology & Innovation, News Article
01:37 22.10.2024
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